Rustom opened at 50 percent occupancy, which is a good number for a Friday. This is Akshay’s third big release of the year. The actor’s Airlift and Housefull 3 have already earned over Rs 100 crore at the box office.
In certain centres, Rustom ran to packed houses. It received a wonderful response in Mumbai, Delhi and other northern circuits. The film didn’t get a lot of traction in south India. Given the occupancy, Rustom is likely to earn around Rs 15 crore in box office collection. The film opened on 2300 screens.
The Tinu Suresh Desai-directed crime-mystery film has garnered a positive response from the audience in the first show and the word of mouth is expected to take its business upwards in the afternoon and evening shows.
Rustom has been made approximately at a cost of Rs 50 crore. Directed by Tinu Suresh Desai, Rustom is inspired by the 50s Nanavati murder case. Akshay plays a navy officer who finds his wife, played by Ileana D’Cruz, is committing infidelity. The movie changed the Indian judicial system.
The film went head-to-head with Hrithik Roshan-starrer Mohenjo Daro, a romance set in the Indus Valley civilisation. Directed by Ashutosh Gowariker, Mohenjo Daro is the debut of Pooja Hegde.
Both the films get this extended bIndependence Day weekend to prove their worth. While Rustom has sprinted ahead, period dramas historically take time to catch the audience’s fancy. (Rustom movie review: Akshay film is flat-out dull)
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